I always admired LUSH for being a company pushing something as trivial as soap, and still work to make the world a better place. Regardless the genuine intentions of LUSH or any possible legit reasons for siding them with any other capitalist business thriving on the rich middle class' awareness of CSR - I find the many activities they managed to connect to soap manufacturing very inspiring.
When we talk about feminist porn and ethical porn, we usually talk about gender equality and empowerment of the female. When screening my videos or holding my workshops, the discussions touch the subject of how to educate about female pleasure, how to diverse the images of the sexual active woman, intersectionality and feminist porn in activism, among with other similar highly relevant topics. I would, however, like to widen the field this time.
Below I describe in a few simple steps how the feminist porn productions of LFCPP attempts to challenge and disrupt patriarchy / capitalism, apart from the perhaps more obvious feminist strategies.
1. SAY NO TO THE CROWN
LFCPP productions are collectively created. One team member's work and effort is not valued less than any other. Models and actors as well as photographers all have the right to sell and use the product (following certain regulations agreed upon in forehand). It does not give me any special rights to legally call the product my own anymore than my actors may do, just because I am the director or the producer. The idea of a master, maestro or auteur is just a way to justify hierarchies and to form conceptions about " (masculine) style" and "(masculine) quality".
2. NO FREE LABOUR - NO HIGH PRICES
Every contributor gets paid 50 euro for their work on a production, regardless what they do. This is because LFCPP doesn't really have any money to pay wages, but more importantly still is that LFCPP is strictly against free labour. Even if it is not possible, I will pay you. By doing this I hope to get all the super talented and creative artists out there in our community, to learn to respect their team members as well as themselves by following this principle. There is a limit to how many projects you can work your ass off "just for the fun of it". You would be surprised how far it will get you just to give a small token of appreciation.
Further, when hosting events and clubs I never have guest lists or give reduced ticket prices. All revenues go directly to the productions, to pay the team and to keep things going. Communities like ours tend to visit each other's happenings, star in each other's movies, help out with each other's projects.. If you pay 4 euro to go to my party, you might just get 50 euros back when you help me on set for the next production. Or your sister will, or anyone else you know. In this way we all help each other out, as well as keep the art rolling. Always for a small but important monetary contribution.
My current studio is in the costume and event space of a fellow artist here in Berlin. The community may borrow, contribute and use the costumes and props for any project. Instead of constantly buying and producing new stuff - in a vain illusion of your idea being the very first of its kind, a true original thought - LFCPP encourages dialogue with already existing resources. Be inspired from, and learn about, what has been made before you entered this very project. I am currently working with this space to have it helping me with the script for my next tentacle videos. Hopefully I will also be able to leave something behind.